Context & Challenge
The collective needed a digital presence that felt sharper and stranger than the usual brand launch.
Black Sheep
A launch system for a fashion collective with monochrome campaign direction and a compact editorial storefront.
Creative Direction
We used stark image crops, moving type, and direct commerce paths with no decorative excess.
Outcome
A confident launch object that made the first collection feel complete on day one.
ContactNew work / collaborations
Bring the strange. We will shape the system.
Send context, constraints, references, and ambition. Keep it raw. The first reply should make the next move clear.