ANANTACreative DirectionBrand IdentityWeb Design & MultimediaWeb Developmentnull lab agency
Most studios hand you a file. We hand you a system that still works a year later.
Work
Selected works
ANANTACreative DirectionBrand IdentityWeb Design & MultimediaWeb Development
Musée CentennialCreative DirectionWeb Design & MultimediaWeb Development
VÄRABrand IdentityCreative DirectionWeb Design & MultimediaWeb Development
TempoWeb Design & MultimediaApplication DevelopmentWeb Development
HABITLOOPApplication DevelopmentWeb DevelopmentAutomationBrand IdentityApproach
Built to behave,
not just to look right.
NULL LAB started in 2026 around one complaint: most studios hand over a folder. A logo, some screens, a PDF of rules nobody opens again. Six months later the brand has drifted, because nothing in the handover told anyone what to do next.
We build the system instead. Type, colour, motion and voice defined as rules rather than examples, then proven by shipping the thing — design and build in the same room, so “that isn’t possible” surfaces on day two rather than week nine.
That means we say no to work we can’t measure, we quote the constraint before the idea, and we’d rather you needed us less next year than more. It makes for shorter engagements and better arguments.
See how that plays outExpertise
Seven disciplines, run by one team.
- 01Creative DirectionThe line that holds it together — the argument, the rules and the judgement calls that keep every surface recognisably one brand.
- 02Brand IdentityPositioning, naming, visual systems, type and marks — defined as rules, so the brand still holds when someone who isn't a designer applies it.
- 03Web Design & MultimediaInterface and art direction, campaign pages, motion and the assets around them — the design layer, settled before a line of it is built.
- 04Web DevelopmentThe design, shipped. Production builds, CMS-ready structures and interaction systems — designed and built by the same team, in the same room.
- 05Application DevelopmentDashboards, portals, internal tools and product interfaces — built on a design system your engineers inherit rather than fight.
- 06AutomationThe work that shouldn't be done by hand twice — pipelines, integrations and internal workflows that remove the repetitive step entirely.
- 07Digital & Social Media MarketingCampaigns, content systems and paid media measured on cost-per-lead — the same brand system, pointed at acquisition.