A garment house with no calendar — and a storefront built to make scarcity legible instead of shouted.
- Discipline
- Brand Identity, Web Design & Multimedia
- Location
- Lisboa, PT
- Year
- 2026
- Services
- Brand Identity, Creative Direction, Web Design & Multimedia, Web Development
Commerce UI is built for fifty-two micro-seasons — new-in badges, countdown timers, restock alerts. A house with no calendar inherits a language that contradicts it.
Nothing counts down. The rail advances with the scroll, walked at your pace. Scarcity is the run size, stated once — not a timer. Three refusals, four factories, named.
- Scroll-advanced look rail rather than a paginated product grid.
- Run sizes stated as fact; no scarcity countdowns anywhere.
- Materials set as a running marquee — the cloth is the campaign.
- Factories named on the site, not just on the label.
Pacing that matches the supply chain. The seasonless claim survives contact with the interface.